BIG Language retained Gosling Media to support its fast-growing organization across its multiple brands.
2021 highlights:
- Established a new business lead generation process resulting multi-million dollar sales piepline.
- Created over 50, 800+ word, SEO optimized blog posts written and distributed covering sophisticated industry topics.
- Created 10, in-depth 2,000+ word eBooks with associated supporting materials and campaigns.
- Created 5 animated explainer videos.
- Launched a new product and brand for LanguageVault, including all design and marketing execution of campaigns for PR, social, email, and paid channels.
- Successfully incorporated 3 new brand acquisitions, updating all brand assets to match the BIG master brand, while maintaining their individual focus.
- Double-digit YoY engaged traffic growth across all websites.
- Industry specific lead-generation campaigns across all 12 main verticals.
- 150%+ increase in Social Media engagement across all platforms.
- 20,000+ unique visitors across all sites from Paid Search campaigns.
- Migrated all 6 individual business unit websites onto an efficient to manage, scalable framework to support easy management and future acquisitions.
- Worked closely with individual sales reps, to create copy and templates they can use to send to their prospects.
- Established industry best-practices for conversion tracking and email automation.
- Outlined a roadmap for marketing to continue growing it’s impact.
