Looking for the best design tools to streamline your B2B marketing in 2025? Here’s your quick guide. These tools combine collaboration, automation, and seamless integrations to help teams create professional designs faster and more efficiently.
- Gosling Design Studio (GDS): Tailored design support with flexible pricing starting at $1,975/month. Ideal for creative project management and collaboration.
- Canva Pro: Affordable at $110/year with AI tools like Magic Write and Brand Kit for consistent, quick designs.
- Figma: Real-time collaboration for design and development teams with features like interactive prototyping and developer handoff.
- Adobe Creative Cloud: Industry-standard apps like Photoshop and Illustrator for professional-grade designs.
- Visme: Drag-and-drop editor for interactive content creation, with strong security features for enterprise users.
- Piktochart: AI-powered tools for infographics, reports, and branded visuals, priced at $24/user/month.
- Sketch: macOS-based platform for precise vector editing and responsive designs, perfect for brand consistency.
- Lucidpress (Marq): Simplified branded content creation with lockable templates and automation tools.
Quick Comparison Table
| Tool | Key Features | Pricing | Ideal For |
|---|---|---|---|
| Gosling Design Studio | On-demand creative support, real-time feedback, flexible hours | $1,975+/month | Teams needing external design help |
| Canva Pro | AI tools, Brand Kit, 100M+ assets | $110/year | Quick, consistent designs |
| Figma | Real-time collaboration, developer handoff, prototyping | Free/$12+/user/month | Collaborative design teams |
| Adobe Creative Cloud | Photoshop, Illustrator, InDesign | $54.99/month | Professional-grade designs |
| Visme | Drag-and-drop editor, interactive content, enterprise security | $29+/user/month | Interactive content creation |
| Piktochart | AI for infographics, brand management tools | $24/user/month | Data visualization |
| Sketch | Vector editing, responsive layouts, macOS-native | $9+/user/month | Mac-based design teams |
| Lucidpress (Marq) | Lockable templates, automation, real-time collaboration | $10+/user/month | Branded content creation |
Each tool offers unique features to fit different team sizes, budgets, and workflows. Whether you need AI automation, real-time collaboration, or professional-grade tools, there’s a solution for your marketing needs.
Essential web design tools to get you started in 2025
Must-Have Features in B2B Design Tools
Recent findings highlight four key features that every B2B design tool needs to succeed:
Centralized Team Collaboration
Modern design tools should act as a single workspace where teams can collaborate efficiently.
"Every discipline has a centralized location to view, understand, and contribute to the work." – Levon Sharrow, Director of Experience Design
Smart Automation
Automation has become a game-changer for design workflows, saving time and increasing output. Here’s how it makes a difference:
| Automation Impact | Improvement |
|---|---|
| Task Completion Speed | 30% faster |
| Overall Output | Up to 3× higher |
"Creative automation refers to the use of technology to streamline and automate creative processes. Think of it as a way to remove the tedious manual work that bogs down your creative teams and replace it with automated systems and workflows." – Gal Perelman, Design Pickle
Seamless Integration
B2B design tools should connect effortlessly with existing systems. Important integrations include:
- API Access for custom connections
- Native Platform Apps for tools like Slack and Microsoft Teams
- Workflow Automation via platforms such as Zapier
Built-in communication features, like direct messaging and file comments, further enhance collaboration.
Real-Time Communication Tools
Strong communication features within the design platform help teams stay aligned. Look for tools like:
- Audio communication within files
- Contextual commenting systems
- Built-in chat for quick discussions
These features not only improve collaboration but also enhance productivity. For example, automation integrations can cut task completion times by up to 30%.
Together, these elements create the backbone of an effective B2B design tool, enabling teams to maintain creativity while improving efficiency.
1. Gosling Design Studio
Gosling Design Studio (GDS) provides a tailored design solution for B2B marketing teams. Since 2019, they’ve completed over 4,000 projects, helping teams bridge the gap between creative needs and execution challenges.
Key Platform Features
GDS offers a system designed for managing creative projects with ease. It provides clear visibility into project status, timelines, costs, file access, and real-time feedback.
This streamlined approach ensures smooth collaboration between teams and designers.
Seamless Team Collaboration
With tools like Slack, email, screen sharing, and in-platform feedback, GDS ensures fast and effective communication. Many enterprise clients benefit from this setup. Carole Offredo, CMO at Dataiku, shares:
"Gosling has quickly become an extension of our team. They’re available on-demand to provide the extra creative support we need."
Service Offerings
| Design Category | Deliverables |
|---|---|
| Digital Marketing | Social media assets, HTML email templates, landing pages |
| Sales Enablement | Presentation decks, sales materials, event booth designs |
| Rich Media | Video editing, animations, motion graphics |
| Brand Assets | Illustrations, infographics, branded templates |
Flexible Pricing Options
GDS operates on a studio hours model, starting at $1,975 per month. Clients can choose between 10–40 hours per month, with rollover hours, month-to-month agreements, and options for extra hours.
Jean-Baptiste Génot, Creative Director at Dataiku, highlights their impact:
"Pete and his team are very reactive and available. They are able to deploy our brand design on a large amount of content and assets. Their contributions really allowed us to focus on our overall branding internally, helping us scale and grow the image of our company."
With a 4.8/5 rating on Clutch, GDS has become a trusted partner for B2B marketing teams, offering professional design support without the need for an in-house creative team.
2. Canva Pro
Canva Pro, supported by Gosling Design Studio’s expertise, combines powerful AI tools with a vast library of assets. It offers access to 100 million premium design elements and advanced features that simplify the creative process while keeping designs professional.
Streamlined Brand Management
The Brand Kit feature allows you to store and apply your company’s colors, fonts, logos, and templates effortlessly. This ensures your branding stays consistent across all projects.
Extensive Content Library
| Asset Type | Resources Included |
|---|---|
| Visual Elements | High-quality photos, graphics, illustrations |
| Rich Media | Videos, audio tracks |
| Templates | Designs for presentations, social media, and documents |
| Fonts | Premium typography options |
| Storage | 1TB of cloud storage |
These tools, combined with AI features, make it easier to create professional designs quickly.
AI Tools for Faster Design
Canva Pro includes over 20 AI-driven features that speed up your workflow, such as:
- Magic Write for generating content that matches your brand voice
- One-click background removal for cleaner visuals
- Magic Resize to reformat designs instantly
- Auto-generated video captions for accessibility
What Industry Leaders Say
Businesses praise Canva Pro for saving time and ensuring brand consistency:
"Canva saves so much time across the company, because we’re able to free up our creative teams."
"Canva makes it easy for staff to create new designs in a way that maintains brand consistency."
Practical Applications
From creating interactive content and planning social media campaigns to designing for multiple languages and collaborating with teams, Canva Pro supports a wide range of needs.
At just $110 per year for individual users, Canva Pro is an affordable choice for B2B marketing teams looking to improve their design process while maintaining brand integrity.
3. Figma
Figma is a design platform that connects B2B teams in a shared workspace, making it easier to collaborate and manage design workflows. It enables designers, developers, copywriters, and stakeholders to work together in real time, simplifying communication and speeding up the design process.
Real-Time Collaboration
Figma’s real-time collaboration tools allow multiple team members to edit designs simultaneously. Features like built-in audio, chat, and in-file comments make feedback and communication straightforward.
| Collaboration Tools | How They Help B2B Teams |
|---|---|
| Live Audio/Chat | Enables instant discussions during design sessions |
| Comment System | Organizes and tracks feedback effectively |
| Shared File Access | Centralizes all design materials in one place |
| Developer Handoff | Provides design specs ready for coding |
Advanced Design Tools
Figma offers a range of features tailored to meet the needs of B2B marketing teams, including:
- Tools for managing design systems
- Interactive prototyping to test ideas
- Responsive layouts for various devices
- Developer documentation to guide implementation
What Experts Say
"Nearly everything that designers and developers need is available in Figma." – Diana Mounter, Head of Design
This endorsement highlights Figma’s practicality for design teams aiming for efficient project execution.
Practical Features for Designers
Figma includes helpful tools like:
- Automatic layout adjustments to fit different devices
- Batch editing for multiple frames at once
- Interactive prototypes to bring designs to life
- A wide variety of plugins to extend functionality
Bridging Design and Development
Figma’s Dev Mode ensures smooth collaboration between design and development teams. It provides detailed specifications that help developers translate designs into working code, reducing errors and improving efficiency during handoffs.
4. Adobe Creative Cloud
Adobe Creative Cloud gives B2B teams the tools they need to create professional marketing materials with trusted design apps. These applications integrate smoothly into existing workflows, keeping up with the collaborative design trends shaping 2025.
Here’s a quick look at some of Adobe’s key apps:
| Application | Primary Use | Key Features |
|---|---|---|
| Illustrator | Vector Graphics | Great for crafting scalable logos, icons, and illustrations |
| Photoshop | Image Editing | Perfect for photo editing and creating composite images |
| InDesign | Layout Design | Ideal for producing polished layouts for brochures and presentations |
| Adobe Express | Quick Content | Handy for quickly making social media posts and simple marketing materials |
sbb-itb-3ff8c64
5. Visme
Visme is a platform designed to help B2B teams create digital content using an easy-to-use drag-and-drop interface. Like other tools in this category, it combines design capabilities with collaborative features to streamline workflows.
Here’s a quick look at the types of content you can create with Visme:
| Content Type | Features | Business Applications |
|---|---|---|
| Interactive Reports | Data visualization, charts | Financial presentations, market analysis |
| Multimedia Presentations | HD video integration, animations | Product launches, sales pitches |
| Infographics | Customizable templates, illustrations | Industry insights, process flows |
| Social Graphics | Brand controls | LinkedIn campaigns, recruitment |
| Branded Videos | Animation tools, character customization | Product demonstrations, training |
Security and Reliability
For B2B workflows, security and reliability are non-negotiable. Visme ensures data safety with a 99.98% uptime, TLS 1.3 protocol for secure API connections, and HTTPS encryption for data in transit. Enterprise users also benefit from AES-256 encryption to protect data at rest.
User Feedback
Visme has received positive reviews for its usability and features. According to one testimonial:
"Visme brings powerful design tools and brand controls into one intuitive platform, making it easy for everyone in your organization to create and collaborate on high-impact digital experiences." – Visme for Teams
Collaboration Made Simple
Visme simplifies teamwork with features like real-time editing, annotated comments, notifications, and access management. Integrated workspaces help teams maintain brand consistency across all projects.
IBM, for example, uses Visme in its recruitment strategy. Hubert Janowski from IBM’s Talent Recruitment team noted:
"In this digital age, social media is playing an increasingly larger role in the recruitment process."
Integration and Interactive Features
Visme connects seamlessly with tools like TypeForm, Dropbox, Google Drive, OneDrive, and YouTube. Additionally, it supports interactive elements like clickable hotspots and animations, allowing users to create more engaging and dynamic content.
6. Piktochart
Piktochart is a visual content platform designed to combine AI-driven design tools with team collaboration. With 14 million users as of 2025, it helps businesses create professional marketing materials using a variety of features.
AI-Powered Design Tools
Piktochart uses AI to turn ideas into polished visuals instantly. Here’s a breakdown of what the platform offers:
| Content Type | Features | Business Uses |
|---|---|---|
| Infographics | AI generation, document conversion | Data visualization, market research |
| Presentations | Brand Kit integration, custom templates | Stakeholder reports, client pitches |
| Social Graphics | AI image generation, brand controls | LinkedIn campaigns, thought leadership |
| Reports | Charts, diagrams, interactive maps | Financial reporting, market analysis |
| Print Materials | Custom tables, flowcharts | Brochures, product catalogs |
Tools for Brand Consistency
Piktochart’s Brand Kit ensures that all marketing materials align with a company’s visual identity. Teams can manage color schemes, fonts, logo placement, and standardized templates, keeping everything on-brand.
User Experiences
Piktochart’s impact is clear through its users’ feedback. Lloyd Parker, Vice President Programs & Solutions at T. White Parker Associates, highlights:
"Piktochart has really changed the way that we look and operate as a business… And what we can produce now rivals what they produce… Now we’ve eliminated all that cost and a fraction of the time."
Marta Olszewska, Co-Founder and CEO at Refill Aqua, shares:
"We landed strategic partnerships thanks to powerful visual storytelling and pitch decks that spoke more than words."
Pricing Details
The Business plan is priced at $24 per member per month (billed annually). It includes unlimited downloads in PNG, PDF, and PPT formats, 3,000 AI Credits, 250GB of storage, access to the Brand Kit, and team collaboration tools.
Dr. Aaron Fischer, Dee Endowed Professor of School Psychology at the University of Utah, also emphasizes the importance of Piktochart:
"I can’t tell you how many times I’ve been in important meetings and if I didn’t have visual communication to talk about the impact of the work, I’m convinced that I would not be able to have secured funding to support the work that we do."
Advanced Visualization Options
Piktochart simplifies complex data with tools like interactive maps, customizable charts, process flow diagrams, timeline visuals, and comparison matrices. These features help B2B teams clearly present data and create campaigns that deliver results.
7. Sketch
Sketch is a macOS-based design platform tailored for precise vector editing and efficient collaboration. By 2025, it has become a go-to tool for B2B marketing teams to create polished design assets.
Design System Management
Sketch helps marketing teams maintain brand consistency with features like:
| Feature | Marketing Use | Benefits |
|---|---|---|
| Symbols | Reusable brand elements | Ensures a consistent look |
| Layer Styles | Standardized design elements | Speeds up asset creation |
| Shared Libraries | Central storage for components | Simplifies team workflows |
| Smart Layout | Responsive design elements | Creates flexible materials |
Real-Time Collaboration
With real-time editing and on-canvas commenting, Sketch makes team collaboration smoother. Multiple users can work together in a shared space, ensuring feedback is instant and projects move faster.
Developer Integration
Sketch bridges the design-to-development gap through tools like:
- Design inspection for precise adjustments
- Asset export for easy file sharing
- Code copying for seamless integration
- Token export for consistency across platforms
These features simplify the workflow, making the transition from design to development more efficient.
Workspace Organization
Sketch’s Shared Workspaces centralize team files, libraries, and drafts. This structured approach to file management ensures easy access and supports rapid prototyping and dynamic presentations.
"Sketch allows me to design with little limitation. The plethora of features it offers and quality of life improvements in recent updates make working with it a delight." – Matt Emmins, Forrest
Prototyping Capabilities
Sketch simplifies prototyping with tools like:
- Smart Animate for smooth transitions
- Overlay effects to add depth
- Scroll areas for interactive designs
These features help designers create engaging, interactive presentations with minimal effort.
Technical Requirements
Sketch runs best on macOS Ventura (13.0.0) or newer. As a native macOS app, it supports both online and offline use.
Advanced Vector Tools
Sketch’s advanced vector tools enable teams to create scalable, high-quality assets for various channels. These tools ensure designs stay sharp and visually consistent across all campaigns.
8. Lucidpress
Lucidpress, now rebranded as Marq, is a platform designed to help B2B teams create, customize, and share branded content. It’s trusted by over 6 million professionals and more than 800 major brands.
Brand Management Tools
Marq offers several tools to maintain consistent branding:
| Feature | Purpose | Benefit |
|---|---|---|
| Lockable Templates | Keep brand elements intact | Ensures uniform branding |
| Smart Fields | Automate content updates | Saves time by reducing manual tasks |
| Data Automation | Simplify content creation | Boosts overall efficiency |
| Brand Controls | Enforce brand guidelines | Protects brand identity |
These tools make it easier for teams to stay on-brand while creating content.
Content Creation Features
Marq simplifies content creation with:
- Over 350 customizable templates
- Access to 1+ million free stock photos
- Drag-and-drop editing tools
- Support for various formats, including brochures, flyers, and presentations
Collaboration Tools
Marq supports real-time collaboration with built-in chat and comment features for quick feedback and approvals. Its integration with Google GSuite makes it easy to import content, share assets, and collaborate across departments.
Analytics and Distribution
The platform lets teams distribute content through social media and print channels while offering built-in analytics to monitor performance. This real-time tracking allows for quick adjustments to campaigns.
Template Management System
With Marq’s template system, marketing teams can:
- Create reusable design templates
- Ensure designs stay consistent
- Empower team members to create content independently
- Reduce delays caused by creative bottlenecks
This approach is especially useful for B2B marketing teams juggling multiple campaigns and materials.
Tool Features and Pricing Guide
Here’s how Gosling Design Studio stands out with its pricing and service options for B2B creative support.
Gosling Design Studio offers a straightforward pricing model paired with flexible service options. Their packages are designed to provide high-quality creative services that adapt to your business needs without breaking the bank.
Here’s what their plan includes:
- 10–40 studio hours per month
- Direct access to experienced design professionals
- Rollover of unused hours
- Full ownership of all source files
- Month-to-month flexibility
When choosing a plan, think about your team’s specific requirements, budget, and future goals. This approach ensures you get the creative support you need to keep up with today’s fast-moving B2B marketing world.
Selecting Your Design Tool
Picking the right design tool for your B2B marketing team means focusing on three key areas that can make or break your workflow:
Team Size and Workflow Needs
The size and structure of your team play a big role in determining which features matter most. Think about:
- Collaboration tools for working with multiple users
- Permission settings to control access
- Version tracking and file management for staying organized
- Tool integrations with your existing software stack
Budget Considerations for B2B Teams
Balancing cost with functionality is essential for long-term success. Here’s a quick breakdown of what to look for based on team size:
| Criteria | Small Teams (1-5) | Medium Teams (6-20) | Large Teams (20+) |
|---|---|---|---|
| Key Features | Basic design tools, templates | Collaboration tools, asset library | Enterprise security, admin controls |
| Budget Range | $0-500/month | $500-2,000/month | $2,000+/month |
| Support Options | Email support | Priority support | Dedicated account manager |
| Integration Needs | Basic integrations | Multiple tool connections | Custom API access |
Evaluating Must-Have Features
To meet your team’s specific goals, ensure the tool offers features tailored to your workflow. Key areas to focus on include:
- Managing your design system
- Organizing assets for quick access
- Maintaining brand consistency
- Tools for tracking project progress
Seamless Workflow and Communication
Choose a tool that fits smoothly into your current process. As Levon Sharrow, Director of Experience Design, explains:
"Every discipline has a centralized location to view, understand, and contribute to the work."
Strong communication features are also essential to keep your team aligned and productive. Look for:
- Real-time chat/audio for quick discussions
- Tools for feedback and status tracking
- Clear file organization to make sharing simple
Ultimately, the best design tool should spark creativity while keeping workflows efficient. Focus on finding a solution that delivers what your team needs without unnecessary complexity.
Conclusion
Picking the right design tool can make or break B2B marketing efforts in 2025. Design tools have come a long way, now offering features that improve teamwork and simplify creative processes.
Success doesn’t just depend on the tools themselves – it’s about how you use them. Setting up a centralized workflow can bring your team together. As Diana Mounter, Head of Design, puts it:
"Nearly everything that designers and developers need is available in Figma"
This highlights the importance of choosing platforms that integrate seamlessly into your workflow instead of relying on disconnected tools.
To get the most out of your design tools, focus on:
- Unified Design Systems: Ensure your design and code align for consistent branding across all materials.
- Efficient Communication: Use real-time collaboration features like chat and comments to keep projects on track.
- Broad Accessibility: Provide access for everyone involved – from designers and developers to external stakeholders – so the entire team can contribute.
Even the most advanced tool won’t deliver results without proper training, clear processes, and regular evaluations. By prioritizing these basics, you’ll be better equipped to produce impactful marketing materials.
Design tools are becoming more integrated and team-oriented. As Levon Sharrow, Director of Experience Design, explains:
"Every discipline has a centralized location to view, understand, and contribute to the work"
